Exclusive Training

(678) 366 2205 or tom@etravele.com

We help sales people...

create messages that client's buy and show them how to deliver these messages most effectively.
 
In our many years of Sales Training experience, the one underlining theme that is consistently present with winning Sales Teams is that "how, when, and where" you say things is significantly more effective than "what" you say. Most of the resort industry is much too focused on their "what", instead of improving their "how, when and where". We assist people in learning new ways of communicating. Since our career background is 100% in the luxury resort industry, we decided to stick with what we know best, and train luxury resort industry's Group Sales Teams, Reservation Teams and Managerial Teams.

We can provide your team with a customized sales training program, specifically addressing your special market circumstances, capitalizing on the individual strengths and that works through the opportunities on your team, to achieve your revenue goals.  

“If the training is not 100% customized to meet the very specific needs of the client, we will not do the training.” 

~~ Tom LaVaccare 

At the end of this page are some of our client's testimonials on our performance.

All of our clients are our best salespeople. They should be...we trained them!

If your goals are to:
• Increase your Group Sales Revenue
• Increase your Reservations Team's Leisure Sales Revenue
• Increase your ADR and be able to Yield farther out
• Increase your conversion ratios
• Secure business in less time
• Convert more inquiries to sales
• Gain more up-selling opportunities
• Exceed the prospect's expectations to increase your client's communication about you
• Gain more business from Third Parties
• Meet the true needs of the prospect
• Gain more re-bookings and referrals
• Consistently deliver your messages so that people remember them
• Maintain & increase the industry's publication rankings & testimonials
• Successfully overcome your main objections
• Develop a road-map for new hire development
• Learn to ask the "right" questions
• Increase incidental expenditure of the guest / meeting planner
• Increase the effectiveness of your tele-prospecting
• Learn new closing techniques
• Learn Luxury Language in the resort industry 
• Learn Highly Effective Proposal Layouts
• Learn Highly Effective Site Visit techniques
• Learn better time management skills
• Learn how to sell against your competition better
• Deliver a detailed call outline for your Reservation Team to follow
• Learn the how to turn your client base into a Sales Force

For your Management Team:

• Learn how to "hire" every guest who stays at your resort as a fact-based sales person for you, through the art of Compelling Story Telling. This converts every past guest's opinions about your resort into a credible and fact-based communication, so that our guest's comments about your resort are heard and trusted by their friends, colleagues, and family.

   

 
Exclusive Training is currently and successfully training the following resort sales teams:

• Mayflower Inn & Spa Guest Services Team (Washington, CT)
• Mayflower Inn & Spa's Spa Advisor Team (Washington, CT) 
• The Greenbrier's Group Sales Team (White Sulphur Springs, WV) 
• The Greenbrier's Reservation's Sales Team (White Sulphur Springs, WV)
• The Greenbrier Executive and Middle Management Teams (White Sulphur Springs, WV)
• Blackberry Farm's Reservations Sales Team (Walland, TN) 
Blackberry Farm's Group Sales Team (Walland, TN)
• Barnsley Gardens Resort (Adairsville, GA)
• Twin Farms Reservations Sales Team (Barnard, VT) 
• Ponte Vedra Beach Resorts Group Sales and Conference Services Teams (Ponte Vedra Beach, FL)
• The Resort at Paws Up Reservation's Sales Team (Greenough, MT) 
• The Resort at Paws Up Reservation's Executive Management Team (Greenough, MT) 
• The SeaPines Resort Group Sales Team (Hilton Head, SC) 
• Chateau Elan Winery & Resort's Reservations Sales Team (Braselton, GA) 
• Chateau Elan Winery & Resort Executive Leadership Team (Braselton, GA) 
• Chateau Elan Winery & Resort Group Sales Team (Braselton, GA) 
• The Grove Park Inn Resort & Spa Group Sales Team (Ashville, NC) 
• The Grove Park Inn Resort & Spa Corporate Transient Sales Team (Ashville, NC) 
• Abercrombie & Kent Destination Clubs Membership Directors Sales Team (Scottsdale, AZ) 
• Abercrombie & Kent Tour and Travel Sales Director Team (Oakbrook, IL) 
• Colonial Williamsburg Reservation's Team (Williamsburg, VA) 
• Sandestin Golf and Beach Resort Group Sales Team, (Sandestin, FL) 
• Sandestin Golf and Beach Resort Reservation Sales Team (Sandestin, FL) 
• Woodstock Inn & Resort Group Sales Team (Woodstock, VT) 
• Copper Mountain Ski Resort Call Center Sales Team (Copper Mountain, CO) 
• Winter Park Ski Resort Call Center Sales Team (Winter Park, CO) 
• Brownell Sterling Travel Team (Birmingham, AL) 


 

Exclusive Training also provides other valuable services such as: 
1) Telephone Shopping Services to evaluate Reservations and Group Sales team’s sales skill aptitude 
2) Sales Retreat motivational, specific goal messages and goal facilitation 
3) Sales Meeting's Key Note Addresses 
4) Executive Search / Placement Services 
5) Leadership Team “think tank moderator”, idea-challenger, and Leadership Training 
6) On-resort secret shopper “Commitment to Service Excellence” Evaluations for Operational Departments 
7) Executive Management Engaging the Guest through Compelling Story Telling Training 

If you would like to discuss how Exclusive Training can assist you to meet your specific goals, please contact Tom LaVaccare at 678 366 2205 or by email tom@etravele.com

It would be our pleasure to assist you

 
Some of our Client's Comments on our Performance

"As an employer, if you truly want to invest in your staff and improve your business, then you must use LaVaccare! Rarely have I heard such enthusiasm from members of our staff after a training session. The results from his sessions were immediately noticeable, and our staff has continued to improve every day using the information and techniques we learned from Tom. 
 
~ John Trevenen, Vice President and General Manager, The Mayflower Inn & Spa, Washington, CT


"I have been to many training sessions and have been to numerous workshops to develop myself further as a Hotel Professional. NEVER have I experienced anything as influential and as sincere as the LaVaccare training sessions. It is truly refreshing to have such an experienced, dedicated, and extremely energetic individual who is committed to delivering exceptionally personalized tools and methods."  

"I would like to thank you for everything that you have given us. You were truly an inspiration to all of us, and have made an exceptionally large impact on our business practices here."  

"I really enjoyed the energy which Tom LaVaccare presented with. His teaching style really helped me get excited about what he was presenting. Most of the information which we covered during our two day session were practices that our property really needed. Mr. LaVaccare's insights on tiebacks and his non-mainstream view's on communication were very helpful. I feel that he has helped me on a daily basis with my sales." 

"We were the hungry man that needed a fish. Tom gave us that fish, then taught us how to catch and raise thousands more!!"


~ The Mayflower Inn & Spa's Guest Services Team, Robert Beucler, Christine Afiouni, Wade Vianney, Ben Webster, Alli Haney, Washington, CT


"Again, another top notch training session. It would be easy for me to tell you how much we enjoyed the sessions, but I think I will let my sales staff speak for me with such comments as..."I have a new focus and can't wait to try these new ideas...Tom's content is current and timely information that I will put to good use immediately!...I feel energized and feel like I can accomplish much more than before that training...all of which I firmly believe will increase our revenue, meeting planner focus and ability to close on more and more contracts...Thank you, Tom, for sharing your extensive knowledge with us in a fun, energetic format that far surpasses any sales training I have been involved with in the last 10 years. We look forward to next year! 
The concepts that Tom trained are very logical so they are easy to absorb and implement by reservationists. The training was just recently completed, however, we are achieving traction with the program and seeing real results already. We will definitely continue to use Tom as our single source for ongoing Reservation Training for The Resort at Paws Up." 

~ Pola Laughlin, Director of Sales and Marketing and the Sales Team, The Grove Park Inn Resort & Spa, Asheville, NC
 


"The Exclusive Training program we implemented for our Reservations Team at The Resort at Paws Up was outstanding. The training, provided by Tom LaVaccare, was highly focused, on point and extraordinarily motivational. The program is based on sound and proven selling techniques that steer reservationists away from the natural instinct to "Feature Dump" and toward a more effective tactic entailing the tapping into a real consumer need and providing the solution to that need.

The concepts that Tom trained are very logical so they are easy to absorb and implement by reservationists. The training was just recently completed, however, we are achieving traction with the program and seeing real results already. We will definitely continue to use Tom as our single source for ongoing Reservation Training for The Resort at Paws Up." 
  
~ Larry Lipson, Owner/Director of Brand Evolution, The Resort at Paws Up, Greenough, MT 

 


"Tom, your sales training was a homerun, make that out of the park grand slam... I continue to receive great feedback from the field and there has already been immediate success using the techniques you taught yesterday. Your sales training and charisma kept the attention of every member of our seasoned sales team. Every Membership Director that I have spoken to has told me that your training was pertinent, impactful, useable, and exactly what they were looking for and needed. Thank you for making an impact on my team. Rest assured Tom, Abercrombie & Kent Destination Clubs will be asking you to continue to train our sales team in the very near future in fact when can we do a follow up session?" 
  
~ Frank Cavella, Vice President of Sales Innovation, Abercrombie & Kent Destination Clubs 
 


 
"Thank you very much for the phenomenal training sessions for both our Group Sales and Reservations teams.  Your ideas on effective selling techniques will certainly put us ahead of our competition.  The only thing possibly more impressive than your material is the enthusiasm and intensity in which it is delivered.  I appreciate that you worked through lunch to insure that the team received all of your information.  Your commitment to sales and properly trained sales people may be unequalled in our industry.

As I walk through my team’s offices I see note cards and Post-its with reminders for experiential language, probing questions, and tiebacks.  Hearing them speaking to our clients, adopting your strategies, satisfies my need to know that they believe in your techniques and are using their new skills to both deliver a superior experience and reach their sales goals.  What a great feeling.

Tom thanks again, and I look forward to sharing with you our sales success stories in the future."

~ Mike Speicher, V P Sales and Marketing, Sandestin Golf and Beach Resort, Sandestin, FL
 


"The Engaging the Guest Program that Tom rolled out for our Management Team has been a great success. This program has shown our managers the power of engaging our guests and really selling them on our beautiful resort. Just by taking the time to point out our historical guest spaces or describing our grounds and facilities, to our guests, can really make a huge difference on the success of their stay.

Tom did a wonderful job of coordinating with our Historian, Dr. Bob Conte, and researching historical events from around our property. He then turned these historical events into compelling stories to share with our guests. Tom's energy and passion really drives the impact of his training techniques. His committment to this program has been evident from the beginning. Tom, thank you so much. We look forward to future training sessions with you."

~Stephanie Allen, Director of Training, The Greenbrier, White Sulphur Springs, WV


Tom, The Exclusive Training Communication Skills Training that you performed for my Group Sales Team was simply the best training that my Sales Team has ever received. I have heard from every team member how your motivational and informative training has already positively affected the behavior of every member of our team. Your training was the most in-depth and detailed Sales Training that I know of in the hospitality industry today.

I found your training methodologies to be very practical and pertinent and your delivery to be exactly on-target so that the materials you taught are easily implemented by my team. Your attention to the application of what was learned was incredibly refreshing. You taught my team how to use the materials that were taught and not just taught them. Every Group Sales team member was eager to begin using the Sales Communication Tools that you training and I am happy to report that every team member has met great success in using them. Our office is buzzing, business is turning quicker, and you have brought renewed energy back into the team because of your training. Rest assured, we will be bringing you back to perform more Sales Training. Tom, thank you.

~Jim Mangan, Director of Sales and Marketing, Woodstock Inn & Resort, Woodstock, VT


Our Sales team benefited from our time with Tom LaVaccare and I can honestly say that we all came away from our Training Session energized and refocused. The content and the delivery of the subject matter provided valuable tools and proven sales techniques for our skilled Sales Managers to implement immediately. Our second session with Tom perfectly complemented the first Training Session we received from Exclusive Travel Experiences one year ago. Thank you, Tom, for sharing your knowledge, experience, and sales wisdom with our team. We have already experienced results, personally and professionally.

~Bettina L. McCrady, Director of Sales, Woodstock Inn & Resort, Woodstock, VT


After learning about Tom LaVaccare, the first thing I did was call the properties he represents. I was told he would be one of the best investments I could ever make. Once I met Tom, I could see the impact he would have on our property. Both the leadership team, through Tom's management training, and the resort, through his committment of representation, he has moved us in a new direction in such a brief period of time.

~Scott Mahr, General Manager, Barnsley Gardens, Adairsville, GA


Tom LaVaccare is a gift to our industry! His dedication to both servicing and especially training Travel Consulants is simply unmatched. Tom condusted a "Five Star Customer Service" workshop for our team at our Annual Meeting in January (2008) and the impact he had on our group is indescribable. Not only did he bridge "Sales vs. Operations" mentally with wonderful exercises and examples, he pumped us up to want to be the best team in the business!

~Sheri L. McCook, Director of Hosting Program, Brownell Sterling Travel, Birmingham, AL


"Tom's clear understanding of the luxury resort / hotel industry was the key to his practical, effective sales training that he enthusiastically presented to our sales team. His passion and committment to his winning sales philosophies are the heart of his success and the success of those fortunate to have the opportunity to learn from Tom.

We look forward to a long relationship with Tom."

~ Tony Fitzjohn, Director of Sales, Ponte Vedra Beach Resorts, Ponte Vedra Beach, FL


"Tom's energy and enthusiasm for the business of sales is infectious.  He has reinforced the feeling to our sales team that there is not a better position to be in than on the front lines in sales.  The techniques he taught can be used immediately to close business the right way.....both the customer and the organization being represented will win.  We look forward to having Tom continue being a valued partner and resource for the sales team at The Greenbrier."  
 
~ Tryg Brody, Director of Sales, The Greenbrier, White Sulphur Springs, WV 


"Tom’s energy, passion and his commitment to the team’s success were evident.  Learning the experiential language was such a valuable tool for the team.  We have already implemented many of Tom’s ideas and look forward to our team rising to even higher levels with the new tools Tom gave us.  We especially appreciated the fact that Tom is available to our team by phone and email for encouragement and advice; this certainly exemplifies his level of professionalism and connection to or team." 
 
~~ Margie Jackson, General Manager Colonial Willamsburg , Williamsburg, VA
  


"When I started at Twin Farms, I noticed immediately that our reservationists were order takers. I could think of only one person who could quickly correct this problem, Tom LaVaccare. Thousands of dollars were being spent on generating interest from prospective guests. To be successful, we had to turn Interest to Desire. Having worked with Tom in the past, I knew he would be able to lay the foundation for rapid change in our reservations office. One week after training, the difference in our approach to answering calls is amazing. Thank you, Tom."

~Yaofa Shung, Director of Reservations, Twin Farms, Barnard, VT


"Tom's sales training was an incredible experience. He presented techniques and tactics which were very different from those we had implemented in our own sales calls. These techniques taught us how to create a relationship with our guests and then guide them through the process to create their ideal vacation. Often we find ourselves simply trying to make the sale, but with the new focus Tom provided, we are able to concentrate on providing an enjoyable experience for our guest, and the sales just happens. I recommend Tom's services to any call center wanting to improve their guest experience."  

~ Michelle Mc Kearney Travel Lead, Winter Park Resort Travel Services, Winter Park, CO 


"I would highly reccommend Tom's training to any call center. He brings an enormous amount of energy and enthusiasm to his training. His program is fresh and brings a new perspective to selling. So often we get caught using the old habits and ways of selling that we forget to try new and different approaches. Members on my team have already applied his techniques and are having great success. Tom was even able to be flexible and squeeze the program into two 1 day sessions. He used real calls in his examples and it made the session very practical to know what our competition was doing and how we compared. Again, I thank Tom for his great job and know that we will be using his program for all future training classes."  

~ Steve Miller, Manager, Intrawest Colorado Call Center, Copper Mountain, CO 


"I am pleased to announce success all around. The feedback has been very positive not only have the Ladies and Gentlemen introduced experiential language to the guest, but also in their everyday lives. Guests are commenting more and more on how helpful and informative our agents have been." 

We had a great team before your training, now we have an even more excited and experienced team. Tom you are truly a talented individual with an intense passion for what you do. It shows in your high energy level and genuine interest in each individual client. I know personally that I have gained from your wisdom and feel that it was definitely money well spent. Once again thank you for a great job." 

~ Jen Walsh, Reservations Manager, Chateau Elan Winery & Resort, Braselton, GA 


"Tom's charismatic style, hospitality experience and extensive knowledge of the luxury market combined create the perfect training package." 

~ Renie Carroll, Director of Sales & Marketing, Blackberry Farm, Walland, TN 


"Our sales team is putting your excellent training to good use. I have seen a marked difference in their approach."

~ Helga S. Westell, Senior Vice President, Abercrombie & Kent, Inc. 1520 Kensington Road, Oak Brook, IL


"Tom LaVaccare's sales training program is one of the most innovative sessions I have ever done for sales managers.  Tom takes standard sales techniques and adds his own twist to make conference sales more personal and relevant in today's highly competitive selling environment. Tom's endless energy and commitment to customize the training toward my staffs and the properties needs was invaluable.  We expect to reap great dividends from this experience!"  

~ Charles P. Salvo, Director of Sales, The Sea Pines Resort, Hilton Head, SC 

 


"I saw Tom train a group of reservation agents at a mutual client’s site. His training and methods were a great success! Not only is Tom enthusiastic as well as skilled, Tom gets the agents excited about their possibilities, too. As a strategist and senior executive, I highly recommend Tom to help an organization diagnose your sales strengths and weaknesses—then turn him loose on getting your sales team energized!"

~ Joe Norsworthy The Norsworthy Group, LLC, Orlando, FL


"The feedback from my sales team has been extremely positive.  We spent the day following our training, coming up with a new marketing plan based on your prospecting process and couldn't wait to start putting it  to work. 

Thank you for sharing your expertise and experiences in hotel sales.  We will certainly look forward to our next training session with you." 

 ~ Pola Laughlin, Associate Director of Sales, The Grove Park Inn Resort & Spa, Asheville, NC 
 


"Tom,  (Your shop report) was extremely beneficial. Your comments were very helpful and will be points for future discussion and planning. Thanks again.  

~Jack Damioli General Manager The Greenbrier, White Sulphur Spring, WV



 
Contact Us
 Exclusive Training
Tom LaVaccare
5540 Millwick Drive
Johns Creek, GA 30005
678-366-2205 phone

www.exclusivetraining.com

 
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